Apple’s iPhone 4 Press Conference LIVE

Apple’s (AAPL) iPhone 4 death-grip drama will come to a head later this morning when the company holds a press conference to discuss the device and, presumably, the mounting controversy over its less-than-immaculate reception.

How will the company handle what’s fast becoming the biggest public relations crises in its history?

Will the company issue a recall? Has it found a fix that can be made at its retail stores? Free bumpers for all? Will it announce an exchange program that would allow early adopters to trade in their first-run phones for new ones with a non-conductive coating applied to the antenna? Or will it simply re-assert its “all phones do this” contention, with a parade of antenna experts to back it up? Or maybe, just maybe, might it try to reclaim the headlines by springing the long-rumored Verizon deal?


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